What are the benefits of email marketing? If your company or business isn’t utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI.
Email marketing is used by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of marketing may not immediately understand why it is so popular amongst companies in a variety of industries – but here are ten reasons why email marketing is seen by many as the most effective marketing channel.
Do not send unsolicited emails that were unsolicited. Your emails could be marked as spams if you send them to people who did not sign up on their own. This is terrible for your business’s reputation and might even get your IP address blocked by certain Internet providers.
Do not ever send marketing emails that were unsolicited. Your emails could be flagged as spams if you send them to people who did not sign up on their own.
10. LOW COSTS
One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.
Make your emails as personal as you can. As with many other types of marketing, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. For example, if you are aware of the reasons for them signing up with your emails, put that in your message to them.
Make emails personal as you possible. As with all other marketing techniques, customers will be more likely to purchase items from you if you add a personal touch.
9. REACH AN ALREADY ENGAGED AUDIENCE
Know who your audience and be focused.When you have a substantial number of readers, be sure to think of ways on how to make them to ask their friends to sign up. This is a great method to use to organically grow your list of email subscribers growing exponentially.
Know your audience is. After you have a couple of people reading your emails, try to get them to spread the word to their friends.
Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.
It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing software, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead for far stronger results.
Ensure that every email address on your list has given explicit permission to receive emails from the customer if you are going to send them any emails. It could become bad enough that people not to buy from you any longer.
Don’t send emails without their consent. It could go as far as people not to buy from you at all and completely detach themselves from your company.
8. DELIVER TARGETED MESSAGES
Keep in mind that the goal of email list is to sell your goods. Your marketing emails should bring readers a bit closer to actually buying.
Always remember that the reason for email marketing is to get more people to buy your products. Your emails should make your readers a bit closer to actually buying.
Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.
If a franchise only has an offer on in certain areas of the country, it can easily arranged for emails to be sent only to those living in certain areas. If there is a sale on sports goods, it can be arranged for only those who have shown an interest in sports to receive an email.
You usually don’t want to send emails during holidays.People do not have time to check their emails as much since they are away from work and have limited access to their offices and computers or just preoccupied with other matters. There are always going to be exceptions to this rule. These could include emails about Black Friday specials or other campaigns based on occasions.
Avoid sending your email marketing messages around holidays. People do not have time to check their emails as much since they are off doing things rather than sitting at their offices and computers or just preoccupied with other matters.
Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result. The old ‘spray and pray’ method of sending the same email to every subscriber or customer no longer works, and the companies that see the best results from their email marketing are segmenting data and campaigns to ensure that they’re sending the most relevant message to individuals.
Use as few graphics when creating email marketing materials.
7. DRIVE REVENUE
Marketing Week reports that email generates around £29bn retail sales annually.
Let the subscriber dictate how often they would like to get messages from your business, how often they want to receive them, and how many emails they would like from you in a given period of time.
Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.
You’ll find a plethora of information about how you can successfully use psychology in email marketing to help improve your results, including one of our most popular pieces of content – The psychology behind creating successful email marketing.
Having a easy-to-see link to unsubscribe is a bright idea. Don’t fail to include one or bury it so that it cannot be found.You want your readers to feel that they are in power and not controlling them.
Having a easy-to-see link to unsubscribe is a bright idea. Don’t try hiding your unsubscribe link and don’t bury it so deep in the text that it cannot be found.
Look at spam you receive to learn how to avoid looking like it. Get a free email address, post your new email address in various places on the Internet, and see how much spam you receive. Learn from this spam to design email campaigns accordingly.Taking measures to stand out from spammers will boost your brand’s credibility.
Look at some of the spam you receive to learn what to avoid looking like it. Get a free email address, post your new email address in various places on the Internet, and see how much spam you receive.
6. EASY TO GET STARTED
Use passive and active feedback to improve your email marketing efforts. Active feedback is rather obvious: ask for opinions and suggestions from your subscribers. Passive feedback is generally invisible and is subtle to the reader. You can use whatever tools and software that you have in order to figure out which links are receiving the most.
Use passive and active feedback to enhance email marketing efforts stand out. Active feedback is simply asking your readers for opinions in the form of surveys or questionnaires.
Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.
Many email marketing platforms, ours included, offer Drag & Drop Editors, which allow you to create stunning campaigns, quickly and easily.
It is critical to get someone’s permission before adding someone on your email marketing list. If you do not do this, people will view your messages as spam and simply delete them. Your email provider may suspend your account if they receive numerous complaints being filed by consumers.
It is important to always ask prior to putting an individual on your email marketing list. If you do not do this, consumers will think you are spammer and throw your communications in the trash.
5. EASY TO MEASURE
Take advantage of pre-header material to make the various email previewers work to your advantage. Gmail and other email clients display this line of text immediately following the subject, so it will grab the reader’s attention.
Use pre-header material to enhance the preview of email previewers. Gmail and many other email platforms show this first line right after the subject line, so it will grab the reader’s attention.
Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.
You may choose to include a subscription form on your site, entirely voluntary subscribers simply by making the option to sign up prominently available on your website.
4. EASY TO SHARE
Subscribers can forward brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. Before you know it, subscribers could become brand evangelists; focused on introducing your business to a new market.
Test your email messages to see how it will look on different platforms before sending them out. Once you have perfected your materials, test them using all major browsers, various email clients and different operating systems, and even operating systems if possible.
Conduct testing to see how your email marketing looks across various platforms. Once you have a design you deem perfect on your computer, test it across all browsers, email clients, including Linux.
More and more we see brands cleverly utilising this tactic, and social proof has become a huge influence for online selling in recent years.
Always proofread your newsletters before sending them to clients. It goes without saying that the speed and convenience of email may cause this step towards professionalism because emails can be sent out so quickly.
Always proofread every email before sending them. It goes without saying that the speed and convenience of email may cause this basic step to be overlooked.
Gain global reach with your email marketing
Make your email marketing campaigns are in sync with special events and holidays. Plan for these things in advance. Create relevant campaigns for special retail holidays like Valentine’s day or Christmas, Halloween and Valentine’s Day to provide your readers with simple buying suggestions.You can also encourage sales by doing some extra marketing during slow timed with increased marketing.
Make sure that your email marketing campaigns mesh with various special events and holidays. You should have the whole year around these special days.
3. REACH A GLOBAL AUDIENCE
What other marketing platform lets you instantly send a message to thousands of people across the world? Sure, social media can help you spread the word amongst a global audience – but there’s no telling who’s actually reading your content.
Always have the customer’s permission before adding them to a newsletter or email list. Unsolicited emails can create the risk of spam complaints, or be deleted without having been opened. If many people view your emails as spam, you could be penalized and most of your subscribers will simply opt out of your email list.
Always have the customer’s permission before you send an email list. If you send anyone messages without their consent, they will feel annoyed.
Alternatively, you can always get hyper local using one of the other ten benefits – segmentation.
You can follow up with your audience’s attention by sending them an email and including a coupon for future purchases. Add a link to the email and ask them to follow it for more information. End your email on a very positive note by telling them how much money they can save when they check out your coupons.
You can get your customers by sending out a coupon for future purchases. Make sure a link that allows clients to view the coupon.
2. INSTANT IMPACT
Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?
Always include brand colors and logo in email marketing messages.
1. UNRIVALLED RETURN ON INVESTMENT
Do not limit your email submissions into a sales pitch. Your mailings should read like a newsletter providing important bits of information about your business. People usually don’t appreciate a blunt sales pitch and will more than likely unsubscribe from your list. While you may be using the newsletter to sell, it takes more than just that for them to stay interested.
Your mailings should not just be about a sales pitch. Your emails should read like a newsletter providing important bits of information about your business.
n the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. According to the DMA, the return on investment for email increased from an estimated £30.03 for every £1 spent in 2016 to £32.28 in 2017.
It’s clear to see that email continues to be the most effective marketing channel available to every business. Perhaps it’s time for your business to start making email marketing a priority.
For business emails, a newsletter that has to do with business does best if it’s distributed during business days.